Regeneration.VC is excited to announce that WRAP - the global environmental action NGO - has joined Regeneration.VC as a Limited Partner through investments made by its Accelerating Growth Fund Ltd.
This partnership, unveiled during London Climate Week, brings together WRAP’s two decades of expertise in sustainability with Regeneration.VC’s track record of investing in transformative circular solutions across the UK and beyond. Together, we’re opening a new chapter in supporting circular innovation and scaling real-world impact.
"Our investment in Regeneration.VC aligns perfectly with WRAP's mission to accelerate the move to a sustainable, resource-efficient economy," said Claire Shrewsbury, Director of Insights & Innovation at WRAP. "We believe that by supporting Regeneration.VC's efforts here in the UK will help the best and brightest UK entrepreneurs to win on a global stage."
Why This Partnership Matters
WRAP has played a pivotal role in moving the UK away from the old “take-make-dispose” model, a major driver of inequality, greenhouse gas emissions, and environmental pollution. Their vision for Circular Living—design-make-reuse—offers a practical path to radically reduce waste and carbon emissions from food, textiles, and manufactured products, which together account for nearly half of global greenhouse gases.
With WRAP’s technical expertise, impartial evidence base, and unique ability to bring together businesses, government, and NGOs, they are perfectly positioned to help make circular living a reality.
By joining forces, we’re combining WRAP’s systems change leadership and convening power with Regeneration.VC’s experience investing in early-stage circular solutions. Our shared mission is clear: to accelerate the shift to a circular economy that benefits climate, nature, and people.
Our Role in the UK Circularity Ecosystem
Regeneration.VC has been an active investor in the UK’s circular economy, backing some of the country’s most promising climate tech and circularity startups:
- Matter: Tackling microplastic pollution at its source.
- Greyparrot: Using AI to improve waste sorting and recycling rates.
- Colorifix: Transforming textile dyeing with biology to reduce water and chemical use.
- Notpla: Developing seaweed-based, naturally biodegradable packaging.
- Xampla: Engineering plant-based alternatives to single-use plastics.
- Circulor. Tracing critical inputs into the electrification revolution.
- Neutreeno: Enabling Consumer Corporates and their suppliers to strategically reduce emissions.
These companies are not only driving environmental progress but also creating scalable business models that can compete globally.
What This Means for the UK
The UK is at a pivotal moment, with new recycling targets and net zero commitments demanding practical, scalable solutions. Our partnership with WRAP will help:
- Accelerate the adoption of circular technologies and business models.
- Support UK innovators as they move from pilot projects to industry-wide impact.
- Bridge the gap between policy, investment, and real-world implementation.
- Drive forward WRAP’s priorities in food, plastics, and textiles, transforming how we design, make, and use everyday products
Case Study: Greyparrot
Greyparrot is a standout example of UK circular innovation in action. By applying artificial intelligence to waste sorting, Greyparrot helps recycling facilities recover more materials, reduce contamination, and provide better data to brands and policymakers. With our investment and WRAP’s sector knowledge, Greyparrot is well-positioned to scale its impact across the UK and beyond. During London Climate Week, the company will unveil a world-first AI technology revolutionizing the waste and packaging value chain.
Looking Ahead
Circularity is not just about reducing waste—it’s about rethinking how we design, use, and reuse everything we consume. WRAP’s approach to Circular Living aligns perfectly with our mission at Regeneration.VC: to back founders and companies that turn today’s challenges into tomorrow’s opportunities for growth, resilience, and sustainability.
We’re proud to welcome WRAP as a Limited Partner and look forward to building a more circular future for the UK—one investment, one partnership, and one solution at a time. Together, we can help make Circular Living the new normal and position the UK as a global leader in the circular economy.
This partnership is a testament to the power of collaboration—combining policy, investment, and innovation to create lasting change for people and the planet.
*Investment has been made via Accelerating Growth Fund Ltd, a subsidiary of WRAP. The AGF provides investment that supports and accelerates the adoption of the circular economy.
