Strategy

We invest in three innovation themes.

01

Design

Systems and materials inspired by natural processes

02

Use

Circular brands and products

03

Reuse

Technologies repurposing materials and products

We target a $4.5T opportunity to evolve consumer industries by harnessing the power of circular and regenerative principles.

Circular and Regenerative Economy

Strategy diagram v7

Design for the Regenerative Biosphere™ and Design for the Circular Technosphere™ are trademarks of Strategic Advisor William McDonough

Regenerative

Returning biological resources to living ecosystems to support new biological growth

Circular

Returning technical materials to productive next use and eliminating the concept of waste

We measure the circular and regenerative potential of early-stage companies through our multi-factor system of quantitative and qualitative analysis across five core themes.