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Eddie Bauer Enters Rental Game With Arrive Outdoors

Eddie Bauer has jumped into the rental arena. The brand, which was recently purchased by Authentic Brands Group, and SPARC, its partnership with Simon Property Group, on Tuesday launched a Gear Rental program through Arrive Outdoors, a camping gear and outdoor product rental business.

Arrive Pivots From Renting Camping Gear to Licensing a Rental Platform

Arrive will operate Arrive Outdoors and a recently launched B2B service called The Arrive Platform. They've also announced the company has raised $4 million in Seed II funding led by Amino Ventures, amounting to a total of $8.75 million total raised.